Website Design

What more could anyone want?

Added Value

How can you give your visitors something that will make them return? Something that will enhance their experience of your site so that they are likely to pass the site on to their friends?

The key here is added value, and that essentially means freebies. However there are more types of free content that you might think.

Firstly, there's interactivity on the site. Message boards or forums, polls, guestbooks, feedback forms, contests, "tell a friend" buttons, quizzes... the list is potentially endless and these quite cheap and simple things can really add to a page.

Secondly, there are things that can be downloaded or otherwise used elsewhere. Tutorials (like this one) would come under this heading. Awards programs do, too. Offering your own greeting cards has recently become a popular service. Options to be e-mailed when content is updated, a What's New page, or simply converting large articles to text format and offering them as a zipped download can all add value to the visitor with very little work involved on your part.

The key to getting the mix right is to put yourself in the visitors' shoes for a moment and think "What would enhance my visit to this site? What can I use? What will make me come back?" If you can answer those questions, and act on the answers, then you'll have a site that people visit again and again.

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